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Sponsored by:
University of Central
Florida Technology Incubator
Wednesday, February
9, 2005
9:00-11:00 am
Cost: $20
Disney/SBA National
Entrepreneur Center
315 East Robinson Street , Orlando ,
FL
What
is your marketing message about your product or service?
Do your potential customers hear this:
sdkll ;;igjtuhn /eothnwmvn4o[
jh ]. ?!
With technology products and services, the message is often
buried in too much technical jargon or not focused to the right
audience. Effective marketing requires not only understanding
of the marketing process but also creation of a system for communicating
your message in a way that will motivate potential clients and
investors to take action.
In this 2 hour session we will review the core elements of marketing
and highlight how each can impact the success of new technology
in the marketplace. Learn how even small changes in your
marketing approach can yield a significant change in your business
results. The workshop will cover:
- Market development
- Market penetration
- Sales
- Positioning
- Examples of effective marketing techniques being
used on you!
INSTRUCTOR: Jerry Ross, Owner of Maverick Business Group Inc.
With over 30 years of experience in Marketing and Sales, Jerry
has sold mainframe software over the telephone and data circuits
to an entire city. He has been an entrepreneur in Orlando
since 1990. Jerry is a professional speaker, small business consultant,
and publisher of Maverick Business Magazine ( www.maverickbusinessgroup.com ).
REGISTRATION:
To register for this workshop, email or call Laura Giffin at lgiffin@mail.ucf.edu or
407-882-0202. Please provide your name, company name, address,
phone number and email. Payment can be made at the door by cash
or check the day of the workshop or mailed to the Incubator before
February 9.
Directions and a map for the Disney/SBA National Entrepreneur
Center can be found at www.floridanec.org .
Information about the UCF Technology Incubator can be found at www.incubator.ucf.edu .
This workshop is the first in a series that will be offered
by the UCF Technology Incubator over the next few months focusing
on three key elements of business: effective marketing, getting
the sale, and managing the financials. Stay turned for information
about the next workshop on effective web-based marketing. |
