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Friday, March 18, 2005
10:00 - 11:30 am
Disney/SBA National Entrepreneur Center
315 East Robinson Street, Suite 100
Cost: $20
You have a website or know you need one. All your competitors
do too. How do you build a web presence that compliments the
rest of your marketing activities, engages the customer and drives
business to your company?
The Internet has changed the way your potential customers shop.
It gives them more choices and more purchasing power. If you
don't have a website, they may not perceive you as a viable business.
If they don't find the information they want and have a positive
experience using your website, they may not come back. If you
don't capture information about who is using your site, you are
losing potential business.
The fundamentals of traditional marketing are the four P's:
Product, Price, Promotion and Place. The world of the web has
changed those fundamentals to the four C's: Customer need, Cost
to fulfill, Communication; and Convenience to buy.
Join us for this dynamic, interactive session to gain insights
into building a Customer Centric presence on the web. Learn what
the pain areas are for potential customers using your website.
Find out how to integrate interactive tools into your site to
fully engage the potential customer and communicate in a way
that meets the needs of both your customer and you.
Instructor: Mike Hinn, President & CEO, Knight Images Inc.
Knight Images is an award-winning marketing communications agency
focused on creative, interactive, and publishing projects that
produce highly effective , innovative solutions to communications
challenges for their clients.
Learn more about them at www.knight-images.com .
To register, email or call Laura Meers
at lgiffin@mail.ucf.edu or
407-882-0202.
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