~ ucfti events

Finding and Qualifying the Right Customer

Sponsored by:

Thursday, March 31, 2005
9:00-11:00 am

Disney/SBA National Entrepreneur Center
315 East Robinson Street. Orlando, FL.

Cost: $20

Few things are more difficult or more daunting to most of us then the selling process. How do you find out how a prospective customer is? How do you qualify them so you don't waste their time or yours? How do you effectively sell on the phone?

This workshop will cover those three areas and provide practical tips and insights that you can take back to the office and put in practice that afternoon!

You will learn several new ways to find new customers which are unconventional, pro-active, take-charge approaches to finding new business. "Wimps need not apply." You'll learn a number of proven techniques that will enable you to get more appointments and more closes. Tips on using the Orlando Business Journal as a tool for finding leads will be presented by Alan Byrd, OBJ Director of Marketing.

Why sit back and wait for the phone to ring when you could be doing something positive? It will also go a long way to help you avoid the feeling of rejection that drives so many out of sales. You'll be in total control as you find yourself getting in front of more suspects to qualify them to be real prospects more quickly-more easily.

You'll also learn how to do "Sales On The Line". Selling via the phone is more difficult now since prospects are far more sensitive to aggressive telephone techniques today than at any other time. "Sales On The Line" will help you to not sound like a typical features-and-benefits salesperson on the phone. You will learn how to "listen to the voice of your customer" on the line and qualify them for a sale or an appointment the way they want to be qualified or sold today. You will learn how to avoid sounding like everyone else and how to sell on your quality and service, not on price.

INSTRUCTOR: Gibbs Morgan, Creative Sales+Marketing

Gibbs has owned 2 startup companies and knows full well the ups and downs, headaches and heartaches of birthing new businesses. He is most qualified, however, as a coach due to 4 years of studying Total Quality Selling Consultative Sales process. Creative Sales+Marketing has developed the Total Quality SellingT process that enables the consultative salesperson or customer service person to be equally effective whether face-to-face or on the line. Based on the Total Quality Management mandra, it helps you find out what the customer wants and give it to him. Total Quality Selling is an art to be mastered and a tool in the hands of some of the highest paid sales people in the country.

Registration:

To register for this workshop, email or call Laura Giffin at lgiffin@mail.ucf.edu or 407-882-0202. Please provide your name, company name, address, phone number and email. Payment can be made at the door by cash or check (payable to UCF Research Foundation) the day of the workshop or mailed to the Incubator before March 31.

Directions and a map for the Disney/SBA National Entrepreneur Center can be found at www.floridanec.org. Information about the UCF Technology Incubator can be found at www.incubator.ucf.edu.

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Effective Marketing + Getting the Sale = $$$$$$

This workshop is the third in a series being offered by the UCF Technology Incubator focusing on three key elements of business: effective marketing, getting the sale, and managing the financials. Stay turned for information about the next workshop on "Closing the Sale."

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