Join us for the third event in a multi-part
education series focused on building a High Performance company!
Friday, July 21st
8:30am to 10:30am
Disney/SBA National Entrepreneur
Center, Landmark One, 315 E. Robinson St., Orlando
Cost: $20.00 (Payable by
cash or check made out to the “UCF Research Foundation”) Payment
may be made before the seminar or on July 21st at the door.
Please RSVP to Ryan Livergood (407-882-0202
or rlivergo@mail.ucf.edu)
As the complexity of the marketplace increases, so
does the need to hone in on market opportunities that face
marketing directors, CEOs and related sales marketing staff.
Competitive challenges place heavy demands on those in marketing
management to make wise choices. Which market will be the
easiest to enter? How do I position myself against the competition
effectively? These questions and many more need to be resolved
before a balanced decision can be made. This presentation
will focus on understanding marketing research, its processes,
its uses, and its deliverables. The objective is to provide
executives with an understanding of how best to use market
research as it relates to launching a new product, service
or company.
Instructor: Tom Marin, MarketCues, Inc.
Tom Marin is known for his strategic thinking and
executive marketing management. Tom has directed integrated
marketing programs for Fortune 1000 and middle-market companies
and served international corporations for two decades. His
career experience includes 14 years as president of a Chicago
advertising agency, five years as president of a marketing
consultancy, one year as chief marketing officer of a national
financial services corporation, and corporate vice president
for a trimedia publisher of magazines, books, and curriculum. Tom
is equally adept at b2b and consumer marketing.
Next Session
Tuesday, August 22nd
8:30am-10:30am
“Managing IP as a Business Asset”
Instructor: Bill Grimm, GrayRobinson
P.A.
