~ UCF Business Incubation Program

Thursday, January 24th

Technology Sales Strategy for Start-Ups: Finding and Getting to the Decision Makers.

Time: 3:00pm-5:00pm
Location: 12565 Research Parkway, Suite 360 ( HR Training Room )
Fee: $15 (Free for Incubator clients)

You have created great technology but can you sell it? Many think that having a great business idea and great technology is the key to launching a successful start-up. Often founders forget or avoid the fact that the key purpose of your business is to generate revenue and ultimately a profit. No matter what your product or service is, you are in the sales business and your main focus is generating revenue. The majority of start-up teams have little or no sales experience yet it is critical to learn the skills necessary to find prospect clients, access decision makers and close deals.

This session addresses learning how to target the right customers for your early stage venture. We will then primarily address how to find the right contacts and make the right approach that will get you in the door at the highest levels, giving you the best chance of a deal.

We will address these four basic principles:

  • Understanding what customers are right for you
  • Leverage the right tools for accessing names
  • Getting by the gatekeepers with effective planning and strong ROI estimates you can deliver
  • Planning your first executive meeting to keep the doors open to a deal

The session is designed to give you the right information to be effective before you are able to hire a full time sales staff. You will leave with a list of tools that will help you to grow your knowledge of selling your early stage technology and improve skills.

To RSVP for this seminar contact Renee Ayala at 407-882-0202 or via e-mail at rayala@mail.ucf.edu

 

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