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Orlando , Fla. --- Focus
Cube, a University of Central Florida Technology Incubator client,
has launched a software program for businesses and other organizations
that provides an answer to one of the most common questions companies
ask: "Is our advertising working effectively?"
Dafe Ojaide, co-founder and chief executive officer of Focus Cube,
Inc., said the software program has initially been launched in
medical practices that offer specialized services such as elective
surgery, including cosmetic surgery, ophthalmology, sports medicine
and others. "Such medical practices often rely heavily on broad-based
consumer advertising in order to attract new patients," Ojaide
said.
Advertising is expensive, Ojaide said, and office managers and
physicians constantly debate the cost-effectiveness of advertising
strategies. Just as important, Ojaide said, is the "conversion
ratio" that indicates how many consumers who respond to an advertising
message actually buy. Focus Cube answers that one too.
Ojaide, who has more than a decade of experience as a top advertising
account executive and marketing director, said he has compiled
hundreds of analyses of marketing strategies for CEOs. "To determine
the cost-effectiveness of an advertising program, you look at return
on investment (ROI)," Ojaide said. The factors that indicate
ROI are finite and relatively easy to define by the average office
manager or business development director."
Focus Cube makes the process simple, Ojaide said. "Data entry
is user-friendly and takes place over the Internet. "Our
servers analyze the data and after calculations are computed, the
results are posted automatically on a secure web page only the
client has access to," he said.
"Advertising strategies represent one of the most significant
and one of the least understood factors in small business success," said
Ojaide, "and small businesses are most affected. If we can
take some of the magic out of advertising and marketing decisions,
we can reduce the cost of doing business," Ojaide added.
* * *
Since its founding in 1999, the UCF Technology Incubator has helped
more than 80 emerging technology companies create over $150 million
in revenue and more than 600 new jobs with an average salary of
$59,000. As a result of this success, the UCF Technology
Incubator was recently named the 2004 Technology Incubator of the
Year by the National Business Incubation Association. Headquartered
in Research Park near the University, the Incubator is a true collaboration
in economic development between UCF, Orange County, the City of
Orlando and the Florida High Tech Corridor Council. For more
information, please visit http://www.incubator.ucf.edu
For more information, please contact:
Dafe Ojaide, Focus Cube, Inc. 37 N. Orange Ave. Suite 810, 407-447-9041, www.focuscube.com
Tom O'Neal or Carol Ann Dykes , UCF Technology Incubator, 407.882.0202
Larry Vershel or Beth Payan, LV Communications Inc. 407.644.4142.
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