2005 News

Axena™ Enters Marketing Alliance with Superior Surplus Inc. for Axena’s Compliance and Enterprise Risk Management Solutions

Alliance to focus on top 300 US Banks

Orlando, Fla & Naples, Fla – August 15, 2005 – Axena Inc., an Orlando based technology company that focuses on one of the fastest growing business technology sectors, Corporate Governance, has formed a partnership with Superior Surplus Inc. of Naples, a distributor of hardware and software to the US banking sector. Under this alliance Superior Surplus will market Axena’s Risk Management and Sarbanes-Oxley compliance solutions to large US and international financial institutions.

Axena’s Sarbanes-Oxley compliance solution, Axena SOAx™, is a web-based application that allows corporations to address the particular requirements of the Sarbanes-Oxley Act, which mandates new responsibilities for corporate management in reporting on internal controls. Axena also offers a web-based Enterprise Risk Management (ERM) solution, Axenaware™, which assists companies in identification, assessment and management of risks.

In response to numerous and well publicized failures in corporate governance and restatements of financial results over the last several years, many companies are making significant investments in technology to assist their compliance and risk management programs. With a rapidly growing list of clients, Axena has established itself as a leading provider of both software solutions and advisory services to companies in both the US and global markets for both Sarbanes-Oxley compliance and Enterprise Risk Management.

Frank Hailstones, chief executive officer of Axena, which got its start at the University of Central Florida Technology Incubator, said the Superior Surplus alliance will add a marketing partner with strong ties among the top US and global banks. Superior Surplus and its principals have served this market collectively for over 75 years and are well known and respected by many of the top financial service brands.

“Axena SOAx and Axenaware are market leading compliance and Enterprise Risk Management solutions. Our extensive experience with over 50 leading global corporations and numerous smaller clients as well demonstrates Axena’s ability to help organizations not only achieve compliance with many regimes, but also improve their financial performance,” said Hailstones. “The US passage of the Sarbanes- Oxley Act has set the current international gold standard for responsible financial reporting. Many international compliance regimes are following quickly behind. This is demonstrated by the rapid growth in Axena’s client base with recent additions of leading players from not only the US but also the international business communities in Europe and Asia,” Hailstones further added.

Commenting on the Axena alliance, Jerry Watkins, president of Superior Surplus, said, “Superior Surplus has a long history and deep relationships with many of the top US and international banks. We are regarded by our clients more as technology partners than as a vendor and known for helping them address critical business needs in new and creative ways. Our partnership with Axena allows us to bring proven, market leading solutions much in demand to our clients. Many of our existing clients have already expressed enthusiasm for the Axena software and advisory services.”

Commenting on the Axena alliance, Watkins stated, “Our alliance with Axena Inc. has strengthened our product portfolio as we can now offer our clients a combination of our deep understanding of their needs and Axena’s robust offerings in compliance and risk management.”

About Axena, Inc
Axena, Inc. provides Corporate Governance and Enterprise Risk Management solutions to both the US and international markets. Operating through its US headquarters in Orlando and its international headquarters in the UK Axena provides industry leading compliance, enterprise risk management and corporate governance software and advisory services. (www.axena.com)

About Superior Surplus Inc.
Superior Surplus Inc. (SSI) is a company that buys sells and leases second user banker, financial document and item processing equipment. SSI deals in all of the major hardware brands used with the financial services industry and has partnerships with many of the leading hardware vendors. Their client base includes many of the top global financial service brands with a strong presence among the top 300 US banks.

SSI uses its over 75 years of banking and financial experience to provide a
comprehensive secondary market source for hardware and software to the financial service industry. Other services include portfolio leasing, depreciation and book value analysis, off book transactions as well as on-site consulting to evaluate efficiency and throughput analysis. The primary goal of SSI staff is to listen to client needs and offer solutions that maximize their operational and financial requirements. Our partnerships with industry leaders serving the banking community allow us to achieve this goal and provide tailored solutions supported by financial viability.

About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped more than 80 emerging technology companies create over $175 million in revenue and more than 600 new jobs with an average salary of $59,000. As a result of this success, the UCF Technology Incubator was recently named the 2004 Technology Incubator of the Year by the National Business Incubation Association. Headquartered in Research Park near the University, the Incubator is a true collaboration in economic development between UCF, Orange County, the City of Orlando, the Florida High Tech Corridor Council and the Metro Orlando Economic Development Commission. For more information, please visit http://www.incubator.ucf.edu.

For further press queries on Axena, please contact:
Natalia Warren, 407-447-0050

For more information on Superior Surplus Inc., please contact:
Jerry Watkins, jwatkins@superiorsurplus.com, 239-643-1292

For further press queries on, UCF-Technology Incubator please contact:
Tom O’Neal or Carol Ann Dykes, 407-882-0202
Larry Vershel, Larry Vershel Communications, 407-644-4142

 

www.ucf.edu