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Orlando, Fla., (Oct. 04, 2005) ---
GeoFitness, an Orlando-based company that has a solution for
obesity in the nation’s youth, will make a presentation
at the Orlando Florida Alliance of Health, Physical Education,
Dance and Sport Convention, Oct. 13, 14 and 15 at the Disney
Coronado Springs Resort.
Dr. Debby Mitchell, creator of the GeoMat and
the concept of GeoMotion will explain the three keys to encourage
physical activity. The most important concept is adding
the “Fun Factor to Fitness” and she says it is as
easy as 1, 2, 3. She will present the GeoMat at
12 noon on Saturday and the GeoFloat will also
be featured.
The GeoMat – a workout mat that resembles a tic-tac-toe
board or phone pad – offers a thorough cardiovascular workout,
simplifies footwork, appeals to children as well as adults and
helps encourage regular healthy exercise. GeoMat is a unique
solution that’s already found in markets in most states
and its popularity is growing nationwide because of increased
concerns over obesity as a national health problem. The “Fun
Factor” is partially a result of offering appropriate
curriculum for different age groups and the great choreography,
stimulating music, and choices of hip hop, Latin, partner routines,
moving to the oldies, speed and agility drills, rehabilitation
exercises, and suitable games & activities for children. GeoMotion
has something for every age group and every fitness level.
The GeoFloat, the company’s newest product, offers a safe
workout, using water instability and resistance to increase flexibility,
balance, stability and core body muscle toning. Designed with
three chambers and six handholds, the durable GeoFloat functions
like a stability ball in the water, providing resistance when
users press or squeeze the float. “The
instability of being on the float in the water requires the core
muscles to contract, increasing core strength in the abdominal
and back muscles and, in turn, improving ability to support the
spine and keep the body stable and balanced,” Dr. Mitchell
said.
Obesity is a leading problem for American youngsters, most experts
agree, and GeoFitness has one of the hottest solutions on the
market today. According to the American Academy
of Family Physicians, obesity increased dramatically among U.S.
adults from 1987 to 2000 and recently reached epidemic proportions.
Nearly 59 million adults are obese, and the percentage of young
people who are overweight has more than doubled in the last 20
years.
GeoMats are made from a soft, durable material that reduces
stress on the joints and come in a small 45-inch by 45-inch size
for children and a larger 60-inch by 60-inch size for adults.
GeoMats retail individually for $54.95 and $69.95. Each
GeoMat package comes with a manual or task cards, video, and
an audio CD that demonstrate basic GeoMat exercises (retail $112
and $125).
GeoFitness has also produced several videos to instruct and
encourage physical activity with the GeoMat, Dr. Mitchell said,
including fundamentals, aerobic, children’s videos and
a video that teaches partner routines. The company is currently
filming HipHop, Latin and Sports Performance videos.
Both the GeoMat and GeoFloat can be ordered on the GeoFitness
website, www.geofitness.com.
The idea for GeoMat sprang from Dr. Mitchell’s experience
teaching future physical education teachers, she said. “I
was working with future physical education teachers to develop
ways to teach students how to dance as an exercise routine,” Dr.
Mitchell said. “We spent an inefficient amount of time
learning where to put their feet,” she explained. “I
wanted a mat that would make that part of the learning curve
more efficient,” she said. “I wanted to simplify
instruction so that everyone could be successful.”
Dr. Mitchell is also associate professor of physical education
and coordinator of sports and fitness programs at the University
of Central Florida.
Orlando area schools were among the first to adopt GeoMotion,
Dr. Mitchell said. As word of the GeoMats popularity spread,
schools in 24 states have now placed orders and Dr. Mitchell
is a regular speaker at physical education and fitness conferences
around the nation. Gopher, SporTime and U.S.
Games, three of the nation’s most popular equipment
catalogues, also offer GeoMats.
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For more information, please contact:
Sean Bantner, GeoFitness, Inc. 407.275.0510
www.geofitness.com
Dr. Debby Mitchell, President GeoFitness, Inc. 407.657.5917 mitchellgeofitness@yahoo.com
Larry Vershel or Beth Payan, LV Communications Inc. 407.644.4142
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