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Orlando, Fla., (June xx, 2005) --- Ascenda, Inc., is the new
corporate name for a four-year old Orlando, Fla.-based technology
company that is squarely focused on a fast-growing technology
segment rooted in one of the world’s largest and most sophisticated hospitality
markets: guest accommodations systems for hotels and time share
resorts.
Gaidi Hartage, founder and chief executive officer of Ascenda,
said the name change will make it easier for the high-growth
technology company — formerly called Ascendovations — to brand
itself and its products. “We have a growing list of clients
who are based throughout the world,” said Hartage. “Our
old name was a hybrid that combined ascent with innovations. In
India, France and Indonesia, the name has little intrinsic meaning,” Hartage
said.
Ascenda will formally launch its primary product — Express
Guest™, a stand-alone kiosk that gives hotel and timeshare
guests a fast, user-friendly option to waiting in line to check
in or out of a hospitality property — at HITEC, the nation’s
largest hospitality industry conference.
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Express Guest™ provides key interactive guest accommodations
such as hotel check-in & check-out, with such added features
as electronic will-call for local area event ticketing.
Hartage said Ascenda is investing heavily in research and
development of new products.
“Our roots are in web-based software development that helps
organizations become more efficient, that is where we want to be
innovative,” Hartage said.
Already Ascenda, which got its start at the University of
Central Florida Technology Incubator and focused initially
on Central Florida hospitality and tourism solutions, counts
among its clients LYNX Transportation, the Florida A&M University College of Law and
the International Drive YMCA.
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About Ascenda
Ascenda, (formerly Ascendovations) was founded in February
2001, with a mission of delivering innovative real-time solutions
for marketing, sales, production lines and customer service.
Using web based technology, Ascenda provides companies with
practical, viable strategies to reach customers and improve
business through applications development, customized software
development, and software integration that makes connecting
to legacy systems easy and affordable. http://www.ascendainc.com
About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped
more than 80 emerging technology companies create over $180 million
in revenue and more than 600 new jobs with an average salary
of $59,000. As a result of this success, the UCF Technology Incubator
was recently named the 2004 Technology Incubator of the Year
by the National Business Incubation Association. Headquartered
in Research Park near the University, the Incubator is a true
collaboration in economic development between UCF, Orange County,
the City of Orlando the Florida High Tech Corridor Council and
the Metro Orlando Economic Development Commission. For more information,
please visit http://www.incubator.ucf.edu
For more information, contact:
Gaidi Hartage, President, Ascenda, Inc. 407-841-7804.
Carol Ann Dykes, Chief Operating Officer, UCF Technology Incubator,
407.882.0202
Tom O’Neal, Chief Executive Officer, UCF Technology Incubator,
407.882.0202
Larry Vershel or Beth Payan, LV Communications Inc. 407.644.4142.
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