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Orlando, Fla. --- GeoFitness, Inc., a firm that
specializes in unique fitness products and related wellness programs,
recently appointed senior executives Michael Cordier and Paul Suchoski
to the management team of the company.
Cordier, an industry veteran with more than 20 years of management
and marketing experience, was named vice president of the firm.
Suchoski, a successful entrepreneur who specializes in technology
companies, acquired a significant minority share of GeoFitness
by making the largest financial investment in the company to date. Suchoski also joined the firm as vice
president for strategic development.
Dr. Debby Mitchell, founder and president of GeoFitness, lauded
the appointments — and
the capital investment — as a big step for GeoFitness.
“We will now be able to substantially increase our marketing and sales
efforts to reach more customers in the education market as well as expand into
other target markets,” Dr. Mitchell said.
Suchoski said he is likewise enthusiastic about the firm’s potential. “I
am excited about working with a company whose product line can have a significant
impact on childhood obesity and also has the potential to improve the quality
of life for seniors."
GeoFitness, a client of the University of Central Florida Technology
Incubator, offers several products that aid children and adults
in dealing with obesity and lack of exercise. According to the
American Academy of Family Physicians, obesity increased dramatically
among U.S. adults from 1987 to 2000 and recently reached epidemic
proportions. Nearly 59 million adults are obese, and the percentage
of young people who are overweight has more than doubled in the
last 20 years.
GeoFitness markets the GeoMat® – a workout mat that resembles
a tic-tac-toe board or phone pad.
Used with a tested exercise regimen, the GeoMat® offers a
thorough cardiovascular workout, simplifies footwork, appeals to
children as well as adults and helps encourage regular healthy
exercise, Dr. Mitchell said.
GeoFitness has also produced several videos to instruct and encourage
physical activity with the GeoMat®.
An accompanying product, the GeoFloat®, offers a safe workout using water
instability and resistance to increase flexibility, balance, stability and core
body muscle toning.
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For more information, please contact:
Dr. Debby Mitchell, President GeoFitness - debby@geofitness.com
Tom O’Neal or Carol Ann Dykes, UCF Technology Incubator, 407-882-0202
Larry Vershel or Beth Payan, LV Communications, 407-644-4142
About GeoFitness
GeoFitness, Inc. is dedicated to
being an innovative fitness leader. Their goal is to meet the training
needs of individuals and groups, for all fitness levels and for
any age. Two innovative products, the GeoMat and the GeoFloat,
as well as supplemental learning aids, were created to meet this
goal. Used in elementary, middle and high schools, the GeoMat is
used to teach locomotor moves, number recognition, number sequencing,
and math problem solving using a variety of activities and aids.
Cognitive skills, creativity and higher order thinking skills are
all improved by use of the GeoMat®. The GeoFloat® is used for exercising
in water and works the core and stabilization muscles more effectively
then other existing products. For more information, visit www.geofitness.com
About The UCF Technology Incubator
Since
its founding in 1999, the UCF Technology Incubator has helped more
than 80 emerging technology companies create over $175 million
in annual revenue and more than 650 new jobs with an average salary
of $59,000. As a result of this success, the UCF Technology Incubator
was recently named the 2004 Technology Incubator of the Year by
the National Business Incubation Association. Headquartered in
Research Park near the University, the Incubator is a true collaboration
in economic development between UCF, Orange County, the City of
Orlando, the Florida High Tech Corridor Council and the Metro Orlando
Economic Development Commission. For more information, please visit http://www.incubator.ucf.edu.
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