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August 15, 2006
Contact:
Keith E. Smith Sr.
VP Campaign Management
RevenueStream Consulting
Phone: 513-276-4944
Fax: 513-542-3419
keiths@revenuestreamconsulting.com
www.revenuestreamconsulting.com or www.coldcallingbootcamp.net
Orlando, FL — University of Central Florida Technology
Incubator and Seminole Technology Business Incubation Center
are bringing the Cold Calling Boot Camp training event to the
Orlando area. The “Boot Camp” helps businesses grow
by improving their phone prospecting. The all-day event is scheduled
for Wednesday, August 30 from 8:30am to 4:30pm at Seminole Community
College, 2505 Lockwood Blvd, Oviedo, FL 32765. This event
promotes professional development through world-class training,
all at an affordable price.
Why is a training session for cold calling a worthy endeavor?
Actually, there might be nothing worse for a sales person than
cold calling. It’s boring, it’s difficult, and it
doesn’t bring much satisfaction! It doesn’t have
to be a painful process, says Steve Farfsing, founder of the
Cold Calling Boot Camp. “We can double your rate of new
business growth; in some growth industries we have increased
it fourfold.” RevenueStream Consulting has developed
a methodology that will build the type of sales pipeline necessary
to grow a company’s business, an entire methodology that
tracks, manages, and evolves the calling process. “We teach
when to call, how often to call, what to say, what to learn from
the prospect, what to track, and most importantly, how to evolve
the process. We call it the four parts to a calling effort: database,
message, environment, and process. Master each, and success will
come.”
Statistics show that after four years, more than 50% of all
new businesses fail and more than 50% of new product launches
fail in the first year. Why does this happen? According to RevenueStream
Consulting, a firm that specializes in the cold calling process,
it is a failure of companies to engage in the best practices
involved in direct communication with their prospective customers.
They have found that even Fortune 500 companies fail to take
full advantage of the most effective sales and marketing tool,
the telephone.
This isn’t about the dreaded telemarketer who calls at
dinner time and is barely audible. The person who tries to “pitch” you
in 60 seconds and when you politely say, “No thank you,” they
won’t hang up.
NO! RevenueStream Consulting trains companies in the optimal
skills of high-end business-to-business prospecting and the strategies
around managing a calling database, call cycles, messaging, trends
and statistics, data gathering, and voice mail.
The prospective customers who are going to say “no” need
to be identified early. If it is a legitimate answer, and we
learn what we need to learn, we move on. Five percent of any
market is looking for your solution and they must be found as
efficiently as possible. Objections are a barrier for sales people,
but to a calling professional there should never be objections,
only clear answers to insightful questions. Rejection is commonly
felt without a “client facing” process. No one can
withstand repeated rejection; we eventually give up and try something
else.
“Businesses fail because they don’t understand their
market or their market doesn’t understand them. Why don’t
they know their market? Because they don’t know how to
pick up the phone and have a productive conversation with their
prospect,” according to Steve Farfsing, Managing Partner
of RevenueStream Consulting. “Whether it is a company with
an owner and a sales person doing their own calling, or a large
company with a sophisticated call center, they share the same
problem. How do I get the most out of each call I make?” Calling
efforts fail, time is wasted, and prospects are never found without
a high level of productivity. Many large companies turn to outsource
companies to do their work, very often with marginal results.
RevenueStream Consulting is particularly familiar with outsource
calling issues. Having done work for premier companies in outsource
lead generation, RevenueStream has used that experience to develop
its “OPEN” prospecting system and its unique statistical
measurements.
“If it is done correctly, a calling campaign will net
your company the kind of knowledge that will fuel growth, product
development, and predictable results,” comments Mr. Farfsing. “And
over time, less effort should generate increasing results.”
The partnership between RevenueStream and the incubator clients
will make available an otherwise expensive training opportunity.
The participants receive an entire day of training, a 60 plus
page work book, electronic templates, lunch, and an hour of free
consulting with Mr. Farfsing anytime after the event. This could
very well be the only way some of our clients could take advantage
of this type and degree of training.
A business incubator has the mandate to provide all the tools
and resources possible for a young company to grow and prosper.
Central Florida business development is greatly enhanced when
a new technology or product is developed here; it brings employment,
revenue, and many other benefits to our community. We have found
that cold calling or phone prospecting is the best way for a
local or regional company to expand regionally and nationally.
Attendees are provided refreshments, accommodations, and lunch.
The participants will leave the event with a handbook on calling
strategies and methodologies and will be prepared to develop
an effective message and the ability to successfully track results.
Staff will also be available to set up a free one hour session with
our speaker, Steve Farfsing, to further discuss individual
company needs.
For additional information or a copy of the Boot Camp brochure
please contact either:
Keith Smith
RevenueStream Consulting
513-276-4944
You may also visit our website at www.coldcallingbootcamp.net
or
Robert Goetz
Seminole Technology Business Incubation Center
407-321-3495
RevenueStream Consulting, located in Cincinnati, consists of
specialists in cold calling who work with companies to implement
its approach. RSC conducts training, consulting, and systems,
and is also an outsource provider of outbound calling services
since 2004.
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