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ORLANDO, Fla. (August 13, 2007) – BioTraits, Inc., an Orlando-based technology company, is providing highly sophisticated biometrics technology valued at more than $50,000 to track participants in the inaugural Fireball Run Transcontinental Rally. The Rally is a 3,500-mile race that starts at the Rosen Hotel in Orlando and finishes nine days later at the Sofitel Hotel in Los Angeles.
Ricardo Aguilar, president of BioTraits Inc., said the new technology remote time management services, developed to manage and document off site workers, will make it impossible to cheat in the race.
Each participating in the rally will provide “bioprints,” a series of unique personal identifiers that cannot be duplicated or faked. The bioprint is embedded electronically on an identification card, Aguilar said, and both the participant and the card must register at checkpoints along the rally route.
“It would be impossible to switch racers in the middle of the race, because the card’s bioprint and the racers’ unique identifiers must match perfectly at each check point,” said Aguilar.
The four year old company, located in UCF Technology Incubator, designed its technology for less arduous use.
“Typically, BioTraits systems are used to track and manage truck drivers, law enforcement officers, construction workers, inventory accountants and other types of employees,” said
Aguilar.
The Fireball Run Transcontinental Rally race hopes to raise public awareness for the Child Rescue Network. Sign-in starts Sept. 27 and the race starts the morning of the 29th.
For more information, please contact:
Ricardo Aguilar or Peter Wengert, BioTraits, Inc. 407-927-1837
Tom O’Neal or Carol Ann Dykes, UCF Technology Incubator 407-882-0202
Charlene Hager-Van Dyke, Larry Vershel Communications 407-644-4142 or 386-837-8780
About BioTraits
BioTraits is a biometric technology company focusing on the current and future needs of companies and institutions demanding qualitative human recognition and authorization via human identification. Currently BioTraits provides solutions for Time & Attendance and Access Control. Solutions for companies' and families' most basic needs are its primary focus. For more information visit www.biotraits.com.
About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped more than 90 emerging technology companies create over $200 million in annual revenue and more than 800 new jobs with an average salary of $59,000. The UCF Technology Incubator was named 2004 Incubator of the Year by the National Business Incubation Association. Headquartered in Research Park near the University, the Incubator is a true collaboration in economic development between UCF, Orange County, the City of Orlando, Seminole County, City of Winter Springs, the Florida High Tech Corridor Council and the Metro Orlando Economic Development Commission. For more information, please visit http://www.incubator.ucf.edu.
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