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ORLANDO, Fla., (Aug. 15, 2008) GeoFitness, Inc., a market leader providing products
and programs for education and physical fitness, has created a new product line designed for children ages 3 to 8.
The Orlando-based company is a curriculum-based fitness and education business that creates movement and exercise mats for people of all
ages, according to president and founder Dr. Debby Mitchell, a physical education specialist, author, presenter and researcher, and an
associate professor at UCF.
“We are very excited that these new products make learning fun, healthy and educational while keeping children active,” Mitchell
said. “And, they’ve already become extremely successful.”
The new GeoFitness Meaningful Movement Mats, or M3 Mats, use colorful numbered boxes, symbols, patterns and the alphabet, along with instructional
DVDs, music CDs, curriculum guides, movement dice and task cards to aid in learning, she said.
The mats encourage movement at an early age, while children learn colors, numbers, shapes, directions, telling time, and the alphabet,
Mitchell said.
In addition to the M3 Mats, GeoFitness also has fitness programs and mats that teach about nutrition and health, as well as programs like
dance, aerobics and kick-boxing designed for older students, and even a “Fitness after 50” program for senior citizens. “Our
goal is to meet the training needs of individuals and groups for all fitness levels and ages…everywhere,” Mitchell said.
GeoFitness is a client of the University of Central Florida Technology Incubator located in the Central Florida Research Park.
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For more information about this release, please contact:
Sarah Hamilton, GeoFitness Marketing Manager, at 407-275-0510, s.hamilton@geofitness or
visit www.geofitness.com;
Dr. Debby Mitchell, GeoFitness, Inc. 407-275-0510, d.mitchell@geofitness.com;
Carol Ann Dykes, Site Manager, UCF Technology Incubator, 407-882-1120 cdykes@mail.ucf.edu;
Charlene Hager-Van Dykes or Beth Payan, Larry Vershel Communications, 407-644-4142
chagervandyke@yahoo.com.
About GeoFitness
Founded in 2002 by Dr. Debby Mitchell, GeoFitness Inc. is an emerging fitness leader that produces specialized fitness and activity mats,
as well as supplemental learning aids. The company’s goal is to meet the training needs of individuals and groups of all ages and
fitness levels. The company manufactures a variety of mats that are used not only for physical fitness, but also to help participants
of any age learn everything from letters, colors, shapes, directions and telling time to number sequencing, math problem solving and
food groups and nutritional values. For details, visit www.geofitness.com.
About the UCF Incubation Program
Since its founding in 1999, the UCF Incubation Program has helped more than 100 emerging companies create
over $300 million in annual revenue and more than 800 new jobs with an average salary of $59,000. With five facilities across the metro Orlando
community, the Incubation Program is acollaboration in economic development between UCF, Orange County, the City of Orlando, Seminole County,
the City of Winter Springs, and the Florida
High Tech Corridor Council. For more information, please visit www.incubator.ucf.edu. |
